Monday, December 20, 2010

About Corelle®

History

More than 40 years ago, R&D scientists at Corning Glass Works developed a special hub lamination process that thermally bonds three layers of glass—a core center surrounded by top and bottom layers of “skin” or “glaze” glass. The glass was decorated using unique enamels that actually became a part of the glass, creating durable, scratch-resistant designs. The result? Corelle® glass dinnerware, today known worldwide for its legendary strength and durability.

First introduced to consumers in 1970, Corelle® was the first brand of glass dinnerware to meet a variety of consumer demands through features that included:
  • Dishwasher and oven safe
  • Break-, chip-, and fade-resistant under normal use
  • Lightweight, yet durable
  • Easy to clean
  • Affordable, yet attractive At the same time,
Corelle® offered two revolutionary guarantees to consumers. First, the brand promised to replace any dinnerware that broke, chipped, stained or cracked within the first two years of normal use, without requiring proof of purchase. Second, Corelle® committed to pattern continuity—a feature extremely important to consumers. Even today, Corelle® tests and refreshes its design portfolio based on extensive consumer research.

During its first decade, Corelle® glass dinnerware was virtually sold out—even before it was made. Within 18 months after Corelle® was first placed on sale, more than 40 million pieces had been sold – an unprecedented record.

Today it is estimated that nearly half of all households have Corelle® break- and chip-resistant dinnerware in their kitchens. To find a design that is right for you and your kitchen, visit Corelle’s Find My Style Showroom

 

Philosophy

Corelle® glass dinnerware is designed to make an impact and take one. Our patterns are inspired by the latest trends in fashion and home décor, delivering a variety of styles that will make a statement in any household. Every piece of Corelle® glass dinnerware is break- and chip-resistant, making it perfect for everyday dining and entertaining… proving once again that beauty can be tough.

 

Manufacturing & Materials

Vitrelle® Glass
Each piece of Corelle® glass dinnerware is like a sandwich, consisting of two different glass compositions (core and glaze). The lamination results in Vitrelle® glass that exceeds the normal strength possible for any single glass composition. Put simply, lamination does for glass just what it does for wood: It yields a finished product that is much stronger than the individual components from which it is made.

The Pressware Manufacturing Plant in Corning, NY, is a Corelle® production marvel. In just under 15 minutes, plates and bowls go from molten glass to finished product – sealed with an easily removable protective wax coating and placed in a packing case. Due to this incredible speed, the Pressware Plant produces up to 100 million pieces of Corelle® glass dinnerware each year.

Corelle’s Livingware™, Vive™, Impressions™, and Square™ lines of glass dinnerware are made from “Vitrelle 1”, the original Corelle glass material known for its strength, durability, and versatility. Corelle® Pro™ is made from “Vitrelle 2”, a glass product made in the same hub lamination process but with a core glass that is 70 percent thicker than our original material.

We are so confident in the strength and durability of our dinnerware , we offer a three-year warranty on all Vitrelle® glass dinnerware items and a five-year warranty on all Vitrelle® 2 glass dinnerware items. Corelle® will replace any Vitrelle® dinnerware item that breaks or chips under normal household use.
Hearthstone™ Stoneware
Corelle® has worked closely with overseas partners to manufacture the Hearthstone® collection of dinnerware. To meet our durability standards, we offer a one-year warranty and will replace any stoneware dinnerware that breaks or chips under normal household use.

 

Features & Benefits

Everybody has their own sense of style. Which is why we offer our Corelle® dinnerware in so many different patterns and shapes. But one thing everybody agrees on is durability. Dinnerware needs to last. We use a unique material called Vitrelle® , which gives our plates and bowls that legendary Corelle durability. It also gives them a number of other benefits that other brands can't offer.


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